UX/UIWebsite - App

CategoryEvents

Project Duration4 Months

Project TypeEntertainment

SAGP

RESEARCH

Wire-framing

DESIGNING

DEVELOPMENT

TESTING

Jan
2024

Saudi Arabia

RESEARCH

Wire-framing

DESIGNING

DEVELOPMENT

TESTING

SAGP

Jan
2024

Saudi Arabia

Maximumspeed
in Jeddah!

Overview

SAGP (Saudi Arabian Grand Prix) partnered with us to revamp their digital platforms, website and mobile app, to deliver a richer, more engaging experience for motorsport fans.

The goal was to transform the platform into a comprehensive destination where users can book hospitality services, explore event highlights, watch multi-angle race footage, and navigate the circuit with ease.

Project Process

stakeholder interviews

Gathering requirements

Competitor analysis

Analysis and Reporting

Ideation Workshop

Design system & ui design

High-Fidelity Prototyping

Development & testing

SAGP Formula 1 mobile app interface showcasing race schedule and event details

Project Process

stakeholder interviews

Gathering requirements

Competitor analysis

Analysis and Reporting

Ideation Workshop

Design system & ui design

High-Fidelity Prototyping

Development & testing

Challenge/
Problem Statement

The Challenge

SAGP’s digital experience lacked the energy and functionality expected from a premier racing event:

The web and app design were outdated and didn’t reflect the event’s modern identity.

Hospitality bookings, entertainment scheduling, and event announcements were scattered and poorly managed.

Key content like race angles, team previews, and circuit navigation was either missing or hard to access.

Users struggled to track events, book services, or stay engaged, both online and on-site.

No gamification or real-time interaction existed to boost user engagement.

Tackling the Problem?

We re-imagined the entire platform with users at the center:

Built a new tab for hospitality services, including bookings for restaurants and VIP experiences.

Introduced online and offline entertainment bookings, all in one place.

Applied the updated SAGP brand identity across both platforms for consistency.

Reorganized and restructured content architecture to improve discoverability and flow.

Developed a new announcement system integrated across multiple screens.

Added a live highlights and updates module for real-time race content.

Designed an intuitive mobile experience, allowing users to navigate the circuit, book services, and explore with ease.

UX
Methodology

Audit & Expert Review

We began by conducting a full UX audit of the existing app and website. Using heuristic evaluation, we uncovered key usability issues, broken flows, and missing functionalities, especially around event booking, navigation, and live content access.

Competitor Analysis

We analyzed top global motorsport and event platforms to benchmark best practices in live event coverage, digital engagement, and hospitality experiences. This helped us identify strategic features and content models that resonate with racing audiences.

Information Architecture

We restructured the site and app architecture by reorganizing content, grouping related services, and defining clearer journeys. This improved task flows for bookings, live updates, entertainment, and navigation within the circuit.

Sketches & mood board

Early design concepts were explored through sketches and mood boards to define the creative direction. We aligned the look and feel with the updated SAGP brand, focusing on energy, clarity, and immersive interaction.

Ideation Workshop

We hosted collaborative workshops with stakeholders to prioritize features, identify content gaps, and explore gamification opportunities. These sessions shaped the platform’s functionality and informed the UX strategy.

UI Design

Using our research and workshop findings, we created a modern, accessible UI system optimized for mobile and desktop. Visual consistency, clear CTAs, and flexible modules were applied to support a dynamic and engaging experience.

High-Fidelity Prototyping

We delivered an interactive high-fidelity prototype that showcased the final experience. The prototype allowed stakeholders to test the complete user journey—from booking and navigation to live race updates, before development began.

UX
Methodology

Audit & Expert Review

Competitor Analysis

Information Architecture

Sketches & mood board

Ideation Workshop

UI Design

High-Fidelity Prototyping

Conclusion

UX ConceptBy addressing key usability and design gaps, we helped SAGP transform their digital presence into an engaging, all-in-one experience for racing fans. The new app and website bring together booking, exploration, and real-time updates in a seamless interface, setting a new standard for digital motorsport experiences.

Expert review

Ui
Design

Ui
Design

Up next

asaan

UX/UIWebsite - App

CategoryEvents

Project Duration4 Months

Project TypeEntertainment

SAGP

RESEARCH

Wire-framing

DESIGNING

DEVELOPMENT

TESTING

Jan
2024

Saudi Arabia

RESEARCH

Wire-framing

DESIGNING

DEVELOPMENT

TESTING

SAGP

Jan
2024

Saudi Arabia